Catalin Rulea (b. 1979) is an artists and musician, founding member of the PPLUS4 Association (active between 2008-2013). He is active in the Romanian alternative music scene and involved in contemporary theatre projects.

The artist invites the viewer to explore individual and collective memory, and to decide if the images selected and artistically recreated are present in the collective imaginary. In other words, we are asked to evaluate the relationship between memory and imaginary: while memory passively stocks everything, the imaginary selects those pieces that are individually and collectively significant in order to be an active cultural icon. The difference between “oh, I remember that” and “oh, I know that” is what operates the selection of an image and its upgrading from collective memory to collective imaginary. It is a perpetual process that informs and reforms the (visual) culture. This begs the question: who chooses? (text by Alexandru Balasescu)

“Sometimes life really needs subtitles but not all the time the explanation solve the mystery. On the contrary, the explanation can bring new senses and thoughts. The subtitled images can say something else in the light of the text and the text itself can transform through the filter of the images.”